Colorful notebooks with geometric patterns and the initials “CPT” are arranged on an orange surface, alongside three pens in shades of yellow, green, and pink.

World Partner Forum 2024, Cape Town

For the World Partner Forum 2024 by Mercedes-Benz Mobility in Cape Town, we developed a comprehensive event branding concept that encompassed corporate design, print, stage design, digital assets, and signage across all touchpoints. With our many years of experience, we focused on narrative depth, tactile quality, and conceptual clarity.

The visual identity translated the energy of Cape Town into a vibrant interplay of color, pattern, and material. Geometric graphics – some screen printed and finished with hot foil – captured the city’s contrasts and unique structure.

We conceived, designed, and produced a 100+ page book that delved deeply into the event’s theme, both in content and visual language. In addition to a premium welcome set and bespoke giveaways, we developed numerous assets for the full experience: from signage across all venues to stage design for the business lectures, digital components, and a custom neon sign featuring a typeface developed specifically for the evening formats.

Much of the production took place in our in-house bookbindery – with an emphasis on tactility, quality, and atmosphere.
More than just a conference, this was an invitation to experience the depth of Cape Town.

  • Event
  • Typography
  • Editorial
  • Packaging
A variety of colorful stationery and packaging items, including notebooks, folders, boxes, pens, envelopes, pouches, and decorative objects, are neatly arranged on an orange background.
A flat lay of colorful stationery items on an orange surface, including a closed yellow notebook centered, a blue box with a patterned band in the top right, a pink sheet in the bottom center, and part of another blue box in the bottom right.
An outdoor setup with a wooden swing under a sign reading “THIS IS LIVING,” tropical plants, white lanterns, and a colorful board labeled “CPT.” Mountains and the ocean are visible in the sunny background.
Assorted colorful travel stationery, including a city map, pocket guide, luggage tag, bookmarks, and an envelope reading “HAVE A SAFE TRIP,” arranged neatly on an orange background.
Colorful travel brochures and maps are spread on a brown surface. One yellow booklet says Your City Map and Your Pocket Guide. An open map on the right displays Cape Town and surrounding areas with numbered points.
A flat lay of colorful, geometric-patterned stationery on an orange surface, including a notebook, a notecard, an envelope, a framed photo, and a yellow pouch with a purple zipper and a tag.
A modern conference room with rows of gray chairs facing a stage. The stage features a large screen displaying Where new memories begin. Chandeliers hang from the ceiling, and natural light enters through tall windows.
A round black tray holds two patterned notebooks, two pink and green pens, bottled water, a glass, tins of mints, and a white vase with an orange spiky flower on coasters.
A variety of colorful, geometric-patterned packaging, tags, and envelopes arranged on an orange surface. Items include a green box, brochures, tags with strings, and two small tan packets.
A stack of books with coral-colored covers and spines, featuring bold geometric patterns in green, blue, orange, and black, arranged on an orange surface.
An open book on an orange surface shows a portrait of a smiling woman with long blue braids. The opposite page reads Zandi Ndhlovu. Closed patterned books are nearby.
A flat lay of colorful office supplies on an orange surface, including notebooks, folders, pens, a lanyard with a badge, an envelope, a name card holder, and a ceramic dish.
A long outdoor table set for a meal with white and pink place settings, glassware, and floral centerpieces. White chairs with pink cushions surround the table, which is surrounded by greenery in a garden setting.
A round table set for a formal event with white chairs, glassware, black cutlery, and plates with pink and yellow napkins. Other similarly set tables are visible in the background.
A long dining table is set with wine glasses, plates, candles, and patterned menus. The table is decorated with a runner, and black chairs are arranged along both sides. The background is softly blurred.
A person with red nail polish holds and reads a menu at a table set with a beige tablecloth, wine glass, and utensils. The menu lists categories like wines, soft drinks, main course, sides, and dessert.
A dining table elegantly set with glassware, floral centerpieces, and black tablecloth sits beside large geometric windows, revealing a cityscape and mountains in the background.
A formal table setting with a black tablecloth, gold cutlery, glassware, a clear charger plate, a pink napkin, a dark green menu, and a vibrant floral centerpiece with orange, red, and beige flowers.
Several folded cards with bold geometric patterns in green, yellow, red, and black are arranged on an orange surface. Each card displays a unique design with triangles, squares, and checkered motifs.

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