Actually, our Creative Director Max Kuehne only wanted to design a mask for himself and Soraya – made of neoprene because it is a pleasant material and water-repellent.
It turned out differently: we developed ōnna, our version of the answer to the Covid-19 pandemic in 2020. Manufactured in Uetersen, with our client and production partner Ludwig Schröder, packaged with love and sold through a quickly established online store. This remains active as long as the virus is active. So if there are no more links here, we can assume that mouth and nose protection is no longer necessary. And (perhaps) back to normal.
The portraits you see were shot totally Covid-conform, they were all selfies shot on an IPhone in our very own little lockdown-studio.
2020
Product Design
Packaging
Logos
Typography
Photos: intern, Tom Medici, Michael Pfeiffer
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