Close-up of the Hermès Paris logo printed on cream paper, featuring a horse-drawn carriage illustration, with green and orange star and dragonfly doodles around it.

Hermès Cabriole

For the launch of Cabriole, the children’s fragrance by Hermès, we were invited to design a press kit that is as thoughtful and refined as the scent itself. At its heart: the whimsical illustrations by Alice Charbin, which we translated into a tactile and brand-true presentation with playful finesse.

In close collaboration with skilled artisans across Europe, we created a set that unites craft, elegance, and brand sensitivity in every detail. Each element was carefully considered — in material, color, and execution.

A moment of the Hermès universe made tangible — poetic, precise, and beautifully made.

  • Packaging
  • Typography
  • Product Design
Several hand-drawn illustrations on white cutouts are held up by wooden H-shaped stands and green pencils, creating a playful scene on a beige background.
A wooden spinning top with orange star designs rests upright on a beige surface, surrounded by hand-drawn paper cutouts of a horse, clouds, and foliage.
A white, cone-shaped box decorated with whimsical illustrations of a unicorn, birds, stars, and plants in orange, green, and yellow on a beige background.
A white triangular box decorated with playful, hand-drawn illustrations of a child in striped clothes hiding in bushes, along with whimsical plants, stars, and doodles in green, orange, and yellow tones.
A square white card with spiral-folded flaps, decorated with orange stars, a yellow shooting star, and a green butterfly, standing upright against a beige background.
A wooden spinning top and interlocking puzzle pieces are stacked with an origami fortune teller and illustrated paper cutouts of animals hanging above, all set against a beige background.
PS