Driving Conversations

When it became clear that the World Partner Forum 2020 by Mercedes-Benz Mobility could not take place in its usual form due to the pandemic, we developed the motto: “Driving Conversations” – a guiding idea that fosters connection when physical proximity isn’t possible.

Instead of one central event, a series of individual gatherings was held in various locations around the world. Our task was to create a visual identity that conveyed energy, exchange and brand presence in equal measure. The result was a flexible design system with modular elements, connecting signage and branding across venues – while allowing room for local character.

For the Vienna event, we used a more muted and refined color palette. In Japan, by contrast, we embraced bold and playful combinations – intentionally contrasting and full of personality.

As with all our projects, we paid special attention to the details that make a difference: small design gestures and charming moments that can’t be bought – only created.