Gmund Urban

The basic concept of the design is the element of the line, which links all design disciplines in the modern living space. The line connects things or excludes them, the spaces in between are filled with building materials. The typography establishes the second level for us and the line is only then able to display its true character in the presence of the information level. The colour scheme is monochrome and is accented with hot foil in copper. A slipcase, which also serves as the cover of a drawer, holds a sample book and image brochure. The folding boxes that reside in the drawer are filled with the original material inspirations, wood and cement. All elements of the set feature a variety of printing and finishing processes. In addition to this tool, we also developed the stands for a fair in London and Monaco and high-end carrier bags.

2014

Product Design
Branding
Corporate
Logos
Packaging
Typography

Pictures by Michael Pfeiffer