Lisbon – Daimler Financial Services

»A World To Discover« 

For the World Partner Forum 2014, we navigated the guests of this Daimler Financial Services event to the seaside destination Lisbon. True to its motto »A World to Discover« this journey mingled the shapes and colours of the vast oceans with images typical for historic and contemporary Portugal. To achieve this, we stowed paper, wood and linen on board, to create a storage compartment for travel documents, event information and souvenirs. Including a piece of driftwood that bore an image of Lisbon’s landmark or a culinary leporello that we packaged in a custom-designed tin originally intended for preserved fish. For the design, we chose a navigation route, which offered participants key visual and tangible stops throughout the venue. Like the traditional blue and white ceramic tiles, vibrant colours found in the heart of Alfama, or the Tejo River bathed in the light of the sky over the Atlantic. Our crew traveled to Lisbon in advance to capture the city’s faces and places in photos and accompanying texts to fill our ‘logbuch’, which was presented to each participant.