Little Brown Box
In 2008, the Axel Springer Publishing House commissioned us to re-work all printed materials for the Golden Camera from HÖRZU and update the basic Corporate Design for all “off-air” elements. The logo was revised and News Gothic became the new designated corporate font.
The basic Corporate Design is now supplemented each year with a targeted event communication design. In 2008, we signed off on a concept called “Little Brown Box,” implementing glistening gold elements framed by brown natural paper and accentuated in purple.